This strategy targets not only the traveler who has already made a decision to go on a vacation, but also the traveler who is only perusing the idea. Cheap Tickets.com offers a similar service and similar e-commerce strategies. Like Orbitz, cheap tickets allows customers to run personalized searches and informs travelers about trip ideas and deals through a travel deals blog. Cheap Tickets, however, employs several different e-commerce strategies. The site offers tickets for live events, a service comparable to that of Ticketmaster. This strategy allows customers who are booking travel in a certain area to simultaneously scan for events they wish to attend and book their tickets, a convenience that Orbitz.com does not offer. Similarly, Cheap Tickets caters to customers who are looking for a last minuet deal on a destination or event with the deal of the week. By employing these strategies, the web site not only entices the traveler who is simply considering an event, but also, the customer interested in browsing local and non-local events.

Through targeting the customer who does not want...

Both sites offer services and provide customers with articles and information about traveling and travel destinations to help them choose a service. Based on this analysis of both travel sites, one can conclude that booking travel on the Internet is a great deal more convenient than booking travel through a physical agency. Thus, e-commerce travel industries have employed successful marketing strategies. An examination of the marketing strategies used by both companies suggests that companies marketing services must entice customers through promoting the ease and cheapness of what they provide while those marketing products focus more on the product's importance and excellence. In other words, an examination of the sites' e-commerce strategies suggest that companies marketing services must work harder to convince customers that they need or want the service, as opposed to those marketing products, which only promote the excellence of the product.